SEO, or Search Engine Optimization, is a field that captivates both upright guys and ruthless guys. One of the main policies to develop your SEO is the use of back-links. There are literally numerous ways to build links back to your site. Some are very powerful, some are a little dodgy and a few are extremely bad guy strategies. I wanted to talk just a little about what those unethical guy back-links are, what the "white hat" ones are and why it makes a difference.
Way back when google were first getting started on the web, there were entire groups of individuals who tried to figure out ways to fool those early serps into listing their blogs higher than everyone else. They discovered very sneaky ways of making the search engines like google and yahoo believe they were already very well-liked, and filled with very good content. When Google existed, it was much more sophisticated than the others, and as a matter of fact the bad guys had to get more advanced, as well.
They used web pages whose only intention was to have one-way links on them. These web-sites take a number of categories, and as Google decided they liked a certain kind of website such as blogs or forums, the unscrupulous guys developed those types of internet sites and filled them with nothing other than links back to their web pages and the web pages of shoppers who paid them.
Evidently, Google very fast figured this out and begun ranking those sites very badly and penalizing web pages that had links on them.
It became a battle between Google as well as bad guys. Finally, of course, Google always discovered what they were doing and therefore stopped them from doing it. Google's main aim, after all, is providing good search results to its consumers, and when someone sneaks something in that isn't as relevant, they get cranky.
White hat practices, nonetheless, are about having your links on real internet sites which Google already prefers. Websites such as Facebook, Amazon and, YouTube (which Google truly owns!) EzineArticles and Twitter. There are, of course, many more of them. While you use them, you can create a site within the web of great links back to your website.
How? As a simple illustration, put a video on a YouTube. To a description, put a link back to your in ternet site. Put up the video on Facebook. That may create a link back to the video, that all links to your site. Embed it in a internet site post. Tweet on it. Each one of those would be indexed by Google and as a matter of fact your own mini website will grow.
When you work within the rules, and allow Google with its main use, giving good, reliable results to clients who use them for their explorations, you will definately stay within Google's good graces and as well get the traffic you need.
Way back when google were first getting started on the web, there were entire groups of individuals who tried to figure out ways to fool those early serps into listing their blogs higher than everyone else. They discovered very sneaky ways of making the search engines like google and yahoo believe they were already very well-liked, and filled with very good content. When Google existed, it was much more sophisticated than the others, and as a matter of fact the bad guys had to get more advanced, as well.
They used web pages whose only intention was to have one-way links on them. These web-sites take a number of categories, and as Google decided they liked a certain kind of website such as blogs or forums, the unscrupulous guys developed those types of internet sites and filled them with nothing other than links back to their web pages and the web pages of shoppers who paid them.
Evidently, Google very fast figured this out and begun ranking those sites very badly and penalizing web pages that had links on them.
It became a battle between Google as well as bad guys. Finally, of course, Google always discovered what they were doing and therefore stopped them from doing it. Google's main aim, after all, is providing good search results to its consumers, and when someone sneaks something in that isn't as relevant, they get cranky.
White hat practices, nonetheless, are about having your links on real internet sites which Google already prefers. Websites such as Facebook, Amazon and, YouTube (which Google truly owns!) EzineArticles and Twitter. There are, of course, many more of them. While you use them, you can create a site within the web of great links back to your website.
How? As a simple illustration, put a video on a YouTube. To a description, put a link back to your in ternet site. Put up the video on Facebook. That may create a link back to the video, that all links to your site. Embed it in a internet site post. Tweet on it. Each one of those would be indexed by Google and as a matter of fact your own mini website will grow.
When you work within the rules, and allow Google with its main use, giving good, reliable results to clients who use them for their explorations, you will definately stay within Google's good graces and as well get the traffic you need.
No comments:
Post a Comment